fbpx
Success Tonics Blog
  • HOME
  • ABOUT
  • CONTACT US
    • ADVERT PLACEMENT
  • CURRICULUM VITAE
  • LECTURES AND SEMINAR
  • PUBLICATIONS
  • ASSIGNMENT AND QUIZ
  • INSPIRATION
  • NEWS
    • ENTERTAINMENT
  • LIFESTYLE
  • SOCIO-ECONOMIC ISSUES
  • SPORTS UPDATE
  • ICT UPDATE
  • INEWS
  • SCHOLARSHIPS
  • JOBS AND VACANCIES
  • Books & Resources
    • Get My Books on Amazon
    • Resource Center
    • The Books
      • Just a Fruit (Book)
      • Pathway to Success and Excellence Book
      • You Are On a Journey and You Will Get There (Book)
    • Visit My Selar Store
  • Shop
    • My account
    • Checkout
  • Wishlist
  • Basket
  • Checkout
  • JPY 3 Books Launch by Dr Tony Orji
No Result
View All Result
  • HOME
  • ABOUT
  • CONTACT US
    • ADVERT PLACEMENT
  • CURRICULUM VITAE
  • LECTURES AND SEMINAR
  • PUBLICATIONS
  • ASSIGNMENT AND QUIZ
  • INSPIRATION
  • NEWS
    • ENTERTAINMENT
  • LIFESTYLE
  • SOCIO-ECONOMIC ISSUES
  • SPORTS UPDATE
  • ICT UPDATE
  • INEWS
  • SCHOLARSHIPS
  • JOBS AND VACANCIES
  • Books & Resources
    • Get My Books on Amazon
    • Resource Center
    • The Books
      • Just a Fruit (Book)
      • Pathway to Success and Excellence Book
      • You Are On a Journey and You Will Get There (Book)
    • Visit My Selar Store
  • Shop
    • My account
    • Checkout
  • Wishlist
  • Basket
  • Checkout
  • JPY 3 Books Launch by Dr Tony Orji
No Result
View All Result
Success Tonics Blog
No Result
View All Result

MARKETING LESSONS FROM THE LEGEND STEVE JOBS—PART 4

Tony Orji by Tony Orji
May 31, 2016
in Uncategorized
Reading Time: 2 mins read
A A
0
Share on FacebookShare on TwitterShare on Whatsapp
 7) Know your
competitor.

The first rule of storytelling is that drama requires conflict. And the first
rule of propaganda is that you need to have a bad guy. For Apple the original
bad guy was IBM. Then the boogeyman became Microsoft. More recently, Jobs made
Google and its Android operating system the villain. In each case, Jobs’
message was the same: The bad guy wants to take over the world and destroy it,
and we are the noble underdog that can keep this from happening. (Check out
this great clip of Jobs painting IBM as an evil empire that “wants it all,”
that will create “an IBM-dominated and controlled future” while Apple is “the
only hope” and “the only force that can ensure … freedom.”)
A lot of marketers shy
away from this kind of rhetoric. They’re afraid it will rebound and hurt them.
They act, very often, like needy children who want very much to be loved by
everyone. To be sure, it’s definitely risky to create an enemy, especially if
you choose an enemy that’s big and powerful. But Jobs believed that to sell
product you had to first lead a movement. If you’re going to have a revolution,
you need to have something or someone to rebel against.

8) Turn customers into
evangelists.

Possibly the biggest thing Jobs did was turn customers into passionate
advocates for the Apple brand. Those people who line up outside Apple stores
every time there’s a new iPhone? Even when it’s just an incremental improvement
on the last iPhone? They’re not there for the phone. They’ve come to show their
support for the team, the way sports fans show up hours before a game wearing
the team colors. Apple fans don’t think of themselves as customers. They feel
as if they’re part of a movement, a mission, something larger than themselves.
Previous Post

MARKETING LESSONS FROM THE LEGEND STEVE JOBS—Part 3

Next Post

MARKETING LESSONS FROM THE LEGEND STEVE JOBS—PART 5

Related Posts

British Council

Apply Now! British Council Languages Teacher Training Scholarships 2025/2026

May 30, 2025

Breaking! Newly Added NYSC Entries Batch A 2025 Full Time and Sandwich for the University of Nigeria, Nsukka (Download it here)

March 23, 2025

APPLY NOW! 2025 Google Internship Program

February 24, 2025

University Of Ottawa Undergraduate Scholarships in Canada 2025

January 29, 2025

Leave a Reply Cancel reply

Your email address will not be published.

Subscribe For Updates

RCCG 2022 JANUARY SHILOH HOUR

Video Player
https://www.youtube.com/watch?v=z5rJDn-4SvE
00:00
00:00
01:06:20
Use Up/Down Arrow keys to increase or decrease volume.

Categories

Select Category

    Tags

    African scholarship Assignment Assingnment And Quiz award Call for Papers Capacity Building Career Careers Conference empowerment encouragement Entertainment Fellowship funding Grant grants ICT Updates INews Inspiration JOBS leadership Lifestyle message motivation News Nigeria opportunities Opportunity Post Doc Fellowship Post Graduate Post Graduate Scholarship Publication Recruitment Research scholarship Scholarships Seminar Socio-Economic Issues Sports Update study in UK VACANCIES Vacancy Wealth Creation Women Workshop

    Recent Comments

    • Ubi grace kamsiyochukwu (2022/244636) on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
    • Ojobo maureen Onyemaechi on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
    • Ogbolu Racheal Udoka on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
    • Ogbolu Racheal Udoka on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)
    • Ogbolu Racheal Udoka on SUCCESS TONICS ESSAY INT”L COMPETITION, JUNE 2024 DIFFERENT PRIZES TO BE WON–CLICK HERE)

    About Dr. Anthony Orji

    Dr Anthony Orji

    Senior Lecturer, Economics, UNN

    Dr Anthony Orji is a Ph.D holder in Economics and a lecturer at the Department of Economics, University of Nigeria Nsukka.

    He obtained his B.Sc, Msc and Ph.D Degrees from the University of Nigeria, Nsukka and a Post Graduate Diploma in Sustainable Local Economic Development (SLED) from Erasmus University, Rotterdam Netherlands.

    Dr Anthony Orji

    Categories

    • Assignment And Quiz (127)
    • Conferences (47)
    • Empowerment (247)
    • Entertainment (214)
    • Featured (225)
    • ICT Update (149)
    • INews (1,397)
    • Inspiration (425)
    • Internships (4)
    • Jobs and Vacancies (347)
    • Lectures and Seminar (57)
    • Lifestyle (515)
    • NESA-UNN (174)
    • News (1,695)
    • Publications (64)
    • Scholarships (757)
    • Socio-Economic Issues (1,227)
    • Sports Update (93)
    • Uncategorized (1,342)
    • Workshops and Seminars (61)

    Tag Cloud

    African scholarship Assignment Assingnment And Quiz award Call for Papers Capacity Building Career Careers Conference empowerment encouragement Entertainment Fellowship funding Grant grants ICT Updates INews Inspiration JOBS leadership Lifestyle message motivation News Nigeria opportunities Opportunity Post Doc Fellowship Post Graduate Post Graduate Scholarship Publication Recruitment Research scholarship Scholarships Seminar Socio-Economic Issues Sports Update study in UK VACANCIES Vacancy Wealth Creation Women Workshop

    Success Tonics Blog © 2022 - All Rights Reserved.

    No Result
    View All Result
    • HOME
    • ABOUT
    • CONTACT US
    • ADVERT PLACEMENT
    • JOBS AND VACANCIES
    • SCHOLARSHIPS
    • LECTURES AND SEMINAR
    • ASSIGNMENT AND QUIZ
    • Shop
      • My account
        • Checkout
        • Wishlist
      • Selar Store
    • JPY 3 Books Launch by Dr Tony Orji
    • Books & Resources
    • CONTACT US

    Success Tonics Blog © 2022 - All Rights Reserved.

    Notifications