4 Best Ways to Promote an Event Online

Create Content to Promote Your Event 

This is where content marketing comes in. Your content marketing efforts
should align with the event you are promoting. As much as possible,
plug in details of the event in all your content marketing efforts so
the repetition will help keep your event in the mind of your readers or
audience. Additionally, you can go a step further by creating unique
videos for the event and posting them alongside the promotional content
for the event.

Add the Event to Your Email Signature 

Many might already know about this tool for online event promotion but
the key is to be tasteful about it. Don’t use your email signature for
event promotion in a way that puts those who receive your emails off, be
creative about it and do it in a way that can pique their interest and
compel them to find out more about the event. The main thing to keep in
mind to achieve this, is to avoid a very long and tedious email
signature; keep it brief, simple and yet professional. You can also make
use of GIFs that get the point across in an animated and interesting
way.

Create an Event Page 

This should be the hub for information about your event and it doesn’t
even have to be overly fancy, just decent and presentable. What really
matters is that all relevant information about your event can be sourced
from the site and any issues that your potential guests might be
worrying about is addressed. The best part about creating an event page
is that you can also create trackable URLs for your website and landing
pages to help collect data on which methods of promotion are working
best. You will thus be able to determine which method has the highest
ROI.

Share on Facebook 

Social media is important for online promotion and Facebook is one
social media giant (over 2 billion monthly active users) you should not
neglect in your online marketing or promotional efforts. The best way to
promote an event with Facebook is to create an event page on Facebook
and the best part about the Facebook event page feature is that it
offers plenty of useful tools to use to help promote your event. It also
helps you build a unique space for your community to stay updated on
your event by enabling you add images and videos related to your event,
update event details, keep a list of who’s attending and remind users
about the event as it gets closer.